Monday, May 25, 2020

Find Online Computer and Technology Degrees and Programs 2019

You can get a great start in the fields of engineering and technology through online engineering and technology programs. There has been a great deal of concentration on technology in the online schools, particularly those centered around computer science. Degree programs for online schools in the field of engineering range from associates to masters in various areas of the field. For people who are already working in the engineering industry, online colleges offer individual courses to give them the skills needed to further their careers. If you are a programmer, for example, you can obtain a certificate in C++ programming or earn a technology degree through distance learning if you need it for a new job prospect. Even if you are a beginner to the computer languages, you can still get a certificate in the field to enhance your skills and learn on the job. For the more traditional engineering fields, you can take engineering courses in the areas of civil or electrical engineering, both of which will give you excellent opportunities to get started in these fields. You can obtain associates degrees online from engineering schools that provide the introductory material for these professions and will also allow you to earn a bachelors while taking on an entry level job in the engineering industry. For working professionals who wish to further their formal education, there are schools that provide masters programs in electrical or mechanical engineering. .uf1f6177d69195d33af7e78bf0b1ef733 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .uf1f6177d69195d33af7e78bf0b1ef733:active, .uf1f6177d69195d33af7e78bf0b1ef733:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .uf1f6177d69195d33af7e78bf0b1ef733 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .uf1f6177d69195d33af7e78bf0b1ef733 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .uf1f6177d69195d33af7e78bf0b1ef733 .post Title { color:#000000; text-decoration: underline!important; font-size: 16px; } .uf1f6177d69195d33af7e78bf0b1ef733:hover .postTitle { text-decoration: underline!important; } READ Bachelor Degree in Nursing Science Assist Patients in Rehabilitation from Spinal Cord InjuryIn the computer sciences and technology education, youll find an array of options for online programs. At Kaplan University alone, there are six online associates degrees that include majors in computer information systems, Java, network administration, programming, web development and wireless networking. Those are just the beginner levels of online education, but they can often help you get your foot in the door of a technology company. Kaplan also offers a distance learning program for a bachelors degree in information technology (IT). The areas of specialization in this online program include database, multimedia, information management and web development. This is just a small list at one single school, there ar e many more options available at many different online schools. Search our index of hundreds of Computer and Technology Online Degree Programs offered by Accredited Colleges, Universities and Schools. Related ArticlesThe Career Builder A Masters Degree in Computer ScienceEarning a Computer Technology DegreeSchools, Colleges, and Institutes of TechnologyEarning a Technology DegreeEducation in the Computer Science FieldThe Relationship Beteween Computer Science and Engineering .u6258a671d708173361f68be6dab75af9 { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #34495E!important; box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -moz-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -o-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); -webkit-box-shadow: 0 1px 2px rgba(0, 0, 0, 0.17); text-decoration:none; } .u6258a671d708173361f68be6dab75af9:active, .u6258a671d708173361f68be6dab75af9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .u6258a671d708173361f68be6dab75af9 { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .u6258a671d708173361f68be6dab75af9 .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px; } .u6258a671d708173361f68be6dab75af9 .postTitle { color:#000000; text-decoration: underline!important; font-size: 16px; } .u6258a671d708173361f68be6dab75af9:hover .postTitle { text-decoration: underline!important; } READ Fashion Design and Fashion Merchandising Two Potential Tracks for the Fashion-Minded Student

Thursday, May 14, 2020

Ray Bradbury s Fahrenheit 451 And George Orwell - 1669 Words

As said by George Orwell, â€Å"It is not possible for any thinking person to live in such a society as our own without wanting to change it,† (Orwell). This idea, under the category of knowledge, is reflected through two novels—Ray Bradbury’s Fahrenheit 451 and George Orwell’s 1984—as people who spend time thinking are caught rebelling against the government’s power and face severe consequences. The protagonists, Montag and Winston, are both desperately searching for answers that pique their curiosity, though this action is considered illegal. In both written works, the government controls the information that is known among the citizens, regardless of whether or not it is the truth. Bradbury’s and Orwell’s novels both involve the elimination†¦show more content†¦Montag’s threat for his understanding of knowledge reveals his desperate attitude to further develop the information he already knows, and his desire t o know more while teaching others about knowledge proves his personal intent of information use. Similarly, Winston in 1984 begins to question why the truth is falsified in his society, and displays his desire for answers, even though the government deems it forbidden to do so. Winston decides to follow an old man and begins to ask questions, which is considered a perilous act as the government will kill anybody who does not follow social commands. Winston is aware that the Party, the name of the government, has wiped out most older generations to prevent the real historical truth from being known, making him seek answers to questions. For instance, he asks, â€Å"Tell me about your life when you were a boy. What was it like in those days? Were things better than they are now, or were they worse?† (Orwell 90). In addition, Winston’s opinion on the limitation of knowledge is so strong that he takes a risk by joining a Brotherhood in hopes to bring down the Party. Winsto n says to a man, â€Å"We believe that there is some kind of conspiracy, some kind of secret organisation working against the Party, and that you are involved in it. We want to join it and work for it. We are enemies of the Party,† (Orwell 177). Winston would have been killed if the Party ever discoversShow MoreRelatedGeorge Orwell s 1984 And Ray Bradbury s Fahrenheit 4511967 Words   |  8 Pages In a totalitarian government, the citizens have no say in how a country is controlled. There will be a few individuals who feel barricaded and want to liberate themselves from the oppressive government. In George Orwell’s 1984 and Ray Bradbury’s Fahrenheit 451 both main characters, Winston Smith and Guy Montag, want control over their lives but it is destroyed by the oppression of individual thinking under a totalitarian government. Two factors that help create control in their life are the relationshipsRead MoreRay Bradbury s Fahrenheit 4511410 Words   |  6 PagesRay Bradbury’s Fahrenheit 451, published in 1953 by Ballantine Books, rose to fame quickly and surely as a grandfather of the dystopian genre. A year after its release, Greg Conklin of Galaxy Science Fiction named the novel, â€Å"among the great works of the imagination written in English in the last decade or more† (Conklin). The Chicago Sunday Tribune s August Derleth called it a shockingly savage prophetic view of one possible future way of life, while honoring Bradbury in sight of his brilliantRead MoreFahrenheit 451 By George Orwell1931 Words   |  8 Pagescertain freedoms were implemented into these novels which generated connections between these stories. In his novel, Fahrenheit 451, Ray Bradbury describes a distant world in which the idea of censorship was exaggerated to such an extent that it was illegal for any literature to exist, and if found books are burned by the firemen. Similar to Bradbury’s society, 1984 by George Orwell includes a corrupt government where members of the Party are under surveillance at all hours of the day, and the worstRead MoreFahrenheit 451 Critical Essay1607 Words   |  7 Pagesï » ¿Lintang Syuhada 13150024 Book Report 1 Fahrenheit 451 Critical Essay Human beings are naturally curious. We are always in search of better ideas, and new solutions to problems. One of a basic idea of Indonesia has been freedom of thinking and a free flow of ideas. But in some societies, governments try to keep their people ignorant. Usually, this is so governments can keep people under control and hold on to their power. In trying to keep people from the realities of the world, these oppressiveRead MoreAnalysis Of Ray Bradbury s Fahrenheit 451 Essay2089 Words   |  9 PagesThe analysis of Ray Bradbury s dystopian novel, Fahrenheit 451, shows that literature as books, education and alike is abused and criminalized in the hero’s reality, who is Guy Montag. The novel’s setting is when new things seem to have totally replaced literature, fire fighters set flames instead of putting them out, the ownership of books is deserving of the law and to restrict the standard is to court demise. The oppression of literature through innovation an d technology can be analyzed throughRead MoreViolence And Destruction By Ray Bradbury1082 Words   |  5 Pageswe have become obsessed and infatuated with violence. Whether it be in action movies, or in studies about how harmful it is, we can t stop thinking about it. Destruction is one of the significant issues impacting us today. Ray Bradbury starts his dystopian novel, Fahrenheit 451, with the following quote, â€Å"It was a special pleasure to see things eaten, to see things blackened and changed. With the brass nozzle in his fists, with this great python spitting its venomous kerosene upon the world, the bloodRead MoreFahrenheit 451 Technology Essay1263 Words   |  6 Pagesnovel Fahrenheit 451, published just as technology was beginning to make its appearance in people s everyday lives, author Ray Bradbury describes a distant future and the omnipotence of technology in it. Ray Bradbury was an artist, with a backward vision for the future, both ecstatic, and terrified, at th e sheer concept of what it may entail. He believed that man could shape its destiny, and to not conform to any boundaries, by exceeding them with scientific discovery and invention. Bradbury alsoRead MoreAnalysis Of Ray Bradbury s Fahrenheit 451 1591 Words   |  7 PagesRay Bradbury’s Fahrenheit 451 is a display of how humans are relying more and more on technology for entertainment at the price of their ability for intellectual development. It is a novel about technological dystopia, often compared to other novels such as, George Orwell’s 1984 and Asimov Ender’s Game. Although today’s technology has not quite caught up with Bradbury’s expectations, the threat of having his vision of a dystrophic society is very realistic. He sees a futuristic society in whichRead MoreComparing Dystopic Worlds in George Orwells 1984 and Ray Bradburys Fahrenheit 451.2257 Words   |  10 Pagesworld that authors such as Bradbury and George Orwell pictures in the ir books, a world that exists under the image of utopia, and yet to the reader seems like a foreign, inhumane residence dominated by an all-powerful government. George Orwells 1984, and Ray Bradburys Fahrenheit 451 depicts two different dystopic worlds. The settings of both books are different and the characters are unique; however, both of these books are also very similar. 1984 and Fahrenheit 451 are similar dystopic literaturesRead MoreThe Doctrine Of The Roman Catholic Church1184 Words   |  5 Pagesliterature to see a plethora of cases where the trust conferred onto authority was abused. During the fifteenth century, Galileo questioned the roman catholic church. Martin Luther also questioned the Catholic church in the sixteenth century, and in George Orwell s Animal Farm, the animals questioned their human masters. During the fifteenth century, the Catholic church was the authority on scientific knowledge. The Catholic church taught geocentrism, the belief that the sun revolves around the earth.

Wednesday, May 6, 2020

Star River Electronics Case Solution Essay - 3063 Words

Florida Atlantic University Star River Electronics Ltd. – Case Analysis Case Summary Star River Electronics is a joint venture company that has gained respect within the industry for producing high quality CD-ROMs to major software companies. In the mid 1990s, multimedia products created a high demand for CD-ROMs, allowing manufacturing companies of all sizes to enter the market. As a result, an oversupply ensued causing prices to decline as much as 40%. Star River survived a period of consolidation, and now faced a new threat. DVDs are alternative storage devices that offered 14 times more storage capacity. Surveys showed that DVD disc drives would increase from 7% to 59% of all optical-disc-drive shipments by 2005.†¦show more content†¦For net profit margins, ROE, and ROA, Star River experienced a declining trend of 1.22, 1.32, and 1.44 respectively from 1998 to 2001. This is due to an increase in cost of goods sold, particularly inventory, resulting in compressed margins. Star River’s inability to pay down its debt will cause EBIT and EBITDA to continue to show an increasing trend, until the company can control their Current Liabilities. |Profitability Ratios |1998 |1999 |2000 |2001 | |Gross Profit Margin |53.14% |52.08% |49.80% |49.60% | |Net Profit Margin |7.96% |8.21% |5.28%Show MoreRelatedHuman Interaction: Plugged or Unplugged Essay1168 Words   |  5 PagesWe live in a digital age. It is a part of most people’s daily lives. We use our electronics to wake us up, and then inform us of our daily schedule, news, e-mail, stock portfolios, and various other information throughout our day on various devices, including phone calls. For most of us, this is a daily routine, as the generations before who listened to the town crier or local gossip for their news, or we progressed to reading newspapers or books, to gathering around the radio for information, onRead MoreMass Media in Malaysia5539 Words   |  23 PagesIntroduction Mass media is defined as print and electronic means of communication that transmit information to widespread audiences (Schaefer, 2012). Examples of print mass media included newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books. While examples of electronic mass media are television, radio, computers, and smartphones. The past of mass media is extensive and complex. It stretchesRead MoreCase: Chester Wayne Essay18738 Words   |  75 Pageschallenges in 2010. Competitive pricing, rising commodity costs, and a weaker-than-anticipated economic recovery in developed markets hampered the performance of our more mature product lines, including Prepress Solutions, Digital Capture Devices, and Entertainment Imaging. In each case, we are aggressively addressing the issues specific to each business to ensure a more successful 2011. For example, to address profitability and deman d challenges in the digital still camera market, we are pursuingRead MoreAmazon.Com: an E-Commerce Retailer Essay3909 Words   |  16 PagesAmazon.com: An E-Commerce Retailer A case report prepared for Professor Stroud MG 495/DLD Business Policy Fall I 2011 August 21, 2011 THE WALT DISNEY COMPANY CORPORATE STRATEGY I. INTRODUCTION A. Executive Summary 1. Summary statement of the problem: Considered to be the premier online retailers in the word, Amazon.com has had a short life (founded in 1994) but can be proud of the strides it has made. Jeff Bezos, founder of Amazon.com, had an idea that was rejected by hisRead MoreCompetition in Global Semiconductor Industry a Case Study Analysis on Chinese Threats to Samsung Electronics Superiority14405 Words   |  58 Pagestheir performance. Then, they will be able to identify if anything is going wrong within the firm and take necessary steps to solve it. This case study analysis focuses on finding best strategies for Samsung Electronics to overcome the threats, thrown by Chinese competitors. To meet the goal of the study, I have done in-depth analysis on Samsung Electronics operational, marketing, human resource and technology management policies and tactics. In chapter-4, with the help of management models whichRead MoreAmazon.Com: an E-Commerce Retailer3537 Words   |  15 PagesAmaz on.com: An E-Commerce Retailer A case report prepared for MG 495 Business Policy (Fall I 2012) Miguel Lopez 26 August 2012 Amazon.com: An E-Commerce Retailer I. INTRODUCTION Selling nothing but books is how Amazon.com started its business in 1995, now is acknowledged as the leading online retailer in the world. In addition, its new line of products is the compactRead MoreMarketing Strategy of Samsung Mobile17504 Words   |  71 Pagesinternational businesses, all united under the Samsung brand, including Samsung Electronics, the worlds largest electronics company, Samsung Heavy Industries, one of the worlds largest shipbuilders and Samsung Engineering Construction, a major global construction company. These three multinationals form the core of Samsung Group and reflect its name - the meaning of the Korean word Samsung is tristar or three stars. The Samsung brand is the best known South Korean brand in the world and inRead MoreCan Profitability and Morality Co-Exist?10045 Words   |  41 Pagesby assigning corporate attorneys and public relations experts to escort employees on their daily activities. Anytime an employee might stray from the straight and narrow path of acceptable conduct, the experts would guide him back. Obviously this solution would be a financial disaster if carried out in practice since it would cost a business more in attorney and public relations fees than they would save from proper employee conduct. Perhaps reluctantly, businesses turn to philosophers to instructRead MoreANZ Sustainable Business Practices2813 Words   |  12 Pagesstakeholders, while at the same time managing it’s effects on society and the environment are core to business sustainability (Pojasek 2007). The culture we live in thrives off of new and improved ways of living. Finding the most sustainable option, in every case, a llows organisations and their customers to grow. This generation will not stand for ignorance and insensible approaches to sustainability in the corporate world. Large businesses must be aware that the decisions they make will often impact beyondRead MoreAmazon.com6817 Words   |  28 PagesCASE STUDY Amazon.com © 2007–early 2009 Gary J. Stockport This case study is concerned with the continual roll-out of Amazon’s global strategy through the development of resources and strategic capabilities. It is about global dominance through the development and use of technology and acquisitions and alliances to offer an increasing array of products and services and continually enhancing customer experience. The case discusses the widening of Amazon’s business through serving three distinct

Tuesday, May 5, 2020

Business Communication and Isues With Brands Nokia and Apple

Question: Discuss about the Business Communication and Isues With the Mobile Brands Nokia and Apple. Answer: Introduction Business communication is the effective sharing of information between two or more parties outside or within the organization performed for the benefit for the business. Business communication can also be defined as the passing of necessary data within the business. Business communication is a major tool in the business landscape; however, for communicating with the consumers the brand needs to have an effective marketing communication. It is basically the capability of the firm to communicate with the users in an effective and persuasive method which will affect the consumers and finally it will affect the popularity and profitability of the service or the products of the organization (Belchet al., 2013). Nokia has failed miserably in the market due to its failure of adapting the mobile eco system approach. This report will address this communication issue of both the brands Nokia and Apple. This report will compare and contrast the communication issue of both the brands in order to find out how the effective business communication can help the brand to obtain a competitive edge in the market place. Overview of the Report This report will clearly address both the issues with the mobile brands Nokia and Apple. In the market place the learning, talent and other function play a major role to minimize the risk of failure in the market. However, in Nokias case, the brand has lost its share in the market and it has also fallen out of the competitive market. However, in case of Apple the scenario is entirely different and the brand makes the marketing communication in a successful way. By reading the sales copies of the products of the brand provide a persuasive copy in order to gain more sales. In this report, the researcher will provide a detailed research on communication research and methodology along with the analysis of the report and show how the marketing strategy of both the brands had made a difference in their market share and popularity. Discussion and the analysis of the findings: Examples of Communication For instance, Apple has used its copy writers in a way that while visiting the web page of Apple the users will look at the headlines of the product. In case of I phone 5, Apple has promoted the product and its readability with broken and short sentence. According to critics these sentences are much easier for reading and it attracts the users effortlessly. The brand also uses the sound bites which are generally the proverbs; therefore it is easier for the brand to communicate the ideas to the users (Thorson Moore, 2013). Moreover Apple can be an example of excellent marketing communication. For I phone 5 advertisements the copywriters had used short sentences such as Everything you need. Everywhere you go or All-new Lightning connector. Smaller, Smarter, Durable, Reversible which clearly stated the unique features of the product. Moreover the advertisements were interesting and were easy to remember for the users. In contrast to that, Nokia has failed to maintain its communication value of the brand for the consumers. It did not put much importance in the market value. Nokia did not realize that most of the technology brands are market driven rather than product driven. For the Nokia 9000 advertisements, the brand has used small sentences, yet it did not mention any brand name or the product name in the tagline (Blakeman, 2014). Even if the product was great and it did carry the legacy the marketing strategy of the product could not play up to the mark. Nokia 9000 was quite an early smart hone and users could access various facilities such as sending and receiving e mails, accessing internet, and receiving and sending faxes to be an incredible product at that time. However the tag line of the product was "Pocket Phone... Pocket Fax.". Apparently the tag line did not have any product r company name and did not indicate to any of the facilities that the users could get from it. Also there was an other exciting catch line in the advertisement, "It's an office in your pocket" which was unable to read. This communication could not convey the potential of the product to the readers. Communication Research For this report, two famous brand of the mobile manufacturing industry, Nokia and Apple have been taken. From middle to late 2000s, Nokia has flourished to be the most dominant brand of mobile phone and the operating software of mobiles. A previous report shows that Nokia has made around half of the mobile phones that have been sold on earth and once the brand had a hold of around 65.6 per cent market share internationally. In comparison to that, the brand Apple came in the business out of nowhere, in fact the brand did not sell a single mobile phone before the year 2007. However by the end of the year 2013, Apple had sold around five times more mobile phones than Nokia had. These facts show that Apple has realized that it is not only about the mobile phones; rather it is also about the operating systems and building a model for the business other than manufacturing the mobile phones. However, in contrast to that Nokia had only focused on the manufacturing part of the mobile phones a nd presented more feature rich mobile phones to the consumers, Apple had surprised the users with a newly developed service based product eco system. It can also be said that in terms of marketing communication, the Nokia versus Apple stories were all about where one brand was eager to introduce innovative moves in the market, the other brand was losing its market share. Nokia was an organization that was famous for its innovations but it started having severe issues during 2010s. Scholars indicate that it was also due to its first phone model gradually failed as it could not adopt the mobile eco system approach. Even if the brand had innovated essential and brilliant features in their products, it mostly followed a product driven business model rather than being a market driven one. This approach had gradually taken the brand to the path of failure. Communication Methodology From a detailed analysis of the approach to the marketing communication of both the brands, it can be said that Nokia had gained competitive advantages in the market by designing its own operating system software and it had the potential to place the brand in a better position in the market but the marketing communication was not sufficient to convey its potentiality to the customers. Nokia also made significant mistakes in the communication strategies such as the brand could not realize the challenge made by other brands such as Apple; therefore it also could not realize the shift to the software to the differentiator of the mobile phones (Kitchen Burgmann, 2015). Therefore it failed miserably in the brand. It could not realize the market driven approach of the brands and how it had shifted from the product driven approach. Gradually the user market had abandoned its operating system as both the android and Iphone system had crushed that. Fundamentally it did not did not improved i ts business model, therefore that enhanced the loss of market shares and the brand had lost its competitive edge in the market. Nokia could not realize the other market threats in the market by other emerging brands as well. Therefore the brand had lost its position where Apple had raised in the competitive market. Analysis of Report After a well organized re-constructor of the brand, Apple had transformed around six of the industries such as animated movies, personal computers, music, tablets, phone and digital publishing. As Luxton, Reid and Mavondo (2015) observes, as the CEO of Apple Steve Jobs made a humanized version of the technology and applied it in various place for improving the everyday life of the users in a genuine way. Apple also had a group of engineers who worked hard to improve the product line. It is not like Nokia lacked having talented engineers; it could not communicate with the consumers in an effective way. Apple had trained its marketing communicators with three sharply knitted sales procedures which had three elements such a permission, position and probe (Blakeman, R2014). The retail and digital work force had worked hard if there is a dissension within the sales executives. Where Apple started creating new ideas to communicate with its consumers, Nokia had gradually lost its touch with the consumer base. Apple had also developed a prevailing service product eco system that connected the phone, music players and the computing of the brand. Other than that the communication strategies had won the hearts of the consumers. However Nokia had proved itself to be a brand with an excellent idea of handset and only focused on selling the handsets not improving the marketing strategies. Therefore there has always been a prominent gap in the marketing communication of Nokia which as gradually enhanced the loss of the market shares of Nokia. References Aversa, P., Haefliger, S., Reza, D. G. (2017). How to assess the value of a business model portfolio?.Mit Sloan Management Review. Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R. (2014).Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Dilger, D. E. (2014). iPhone IP Wars: Nokia vs Apple vs HTC, Motorola Samsung. Apple Insider, Mar 27. Gal, A., Filip, I., Dragan, F. (2016). Interoperability framework for communication between processes running on different mobile operating systems. InIOP Conference Series: Materials Science and Engineering(Vol. 106, No. 1, p. 012007). IOP Publishing. Kitchen, P. J., Burgmann, I. (2015). Integrated marketing communication: Making it work at a strategic level.Journal of Business Strategy,36(4), 34-39., G. C. C., Chiou, J. S., Hsiao, C. H., Wang, C. H., Li, H. N. (2016). Effective marketing communication via social networking site: The moderating role of the social tie.Journal of Business Research,69(6), 2265-2270. Luxton, S., Reid, M., Mavondo, F. (2015). Integrated marketing communication capability and brand performance.Journal of Advertising,44(1), 37-46. Parente, D., Strausbaugh-Hutchinson, K. (2014).Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Porcu, L., Porcu, L., Del Barrio-Garca, S., Del Barrio-Garca, S., Kitchen, P. J., Kitchen, P. J. (2017). Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale.European Journal of Marketing,51(3), 692-718. Thorson, E., Moore, J. (2013).Integrated communication: Synergy of persuasive voices. Psychology Press.